Search trends can be an extremely useful thing to know when constructing web pages. It can help you decide on which keywords to use based on the trend of the searches. If a chosen keyword has a downward trend it might indicate that there is a reduced popularity trend for that keyword. An increasing trend would likely indicate that a keyword’s popularity is gaining.
Google has a relatively new tool that they offer for free use called Google Trends. It does not tell you how many searches a keyword gets. But it does show a comparison trend between keywords. If a single keyword is entered you will get a single line graph, which will tell you nothing. You need to have several keywords, or two at least, in order to compare their relative trends.
For example, a comparison trend search between the keyword phrases, “cat food” and “dog food” will tell you that “dog food” has almost twice the number of searches than “cat food.” Now, it could be that “cat food” has 10 searches while “dog food” has 20, or it could be that “dog food” has 10,000 searches. But at least you get the relative comparison figures, and that can be extremely useful information.
What Makes A Good Website?
A Tiktok for vlogs pretty website is great. But even more important than pretty design is a website that gets results. But what does that mean? Consider this:
A good website looks great
An effective website is designed according to the latest design standards
It is functional and easy to use
It’s also easy to develop as your business grows
A great website uses a good content management system
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One of the most important aspects of a good website is its use of search engine optimisation and effective marketing
A good website uses excellent content copywriting
Does your website have these qualities? If not, why not? I know where you can get these kind of qualities for your company website.
Online Advertising and SEO
The term, “online advertising” may have an obiouv meaning to most people. But perhaos a definitive explanation from Wikipedia may help to clear any misunderstanding there may be:
“Online advertising is a form of advertising utilizing the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, advertising networks and e-mail marketing, including e-mail spam.”
It could be argued that properly constructed web pages are in themselves online advertising, in that they are displaying their message to the world in such a way that they expect to be seen and also expect to influence a large amount of people.
Of course, online advertising can be simple stand alone advertising on a web page, and it often is. There are networks that cater to this an offer webmasters the opportunity to benefit from their advertising by offering a commission on profits if they display advertising on the pages.
Google’s AdSense is probably the bets known of this type of online advertising, but it is not by any meansd the only one. There are an increasing number of others who have similar offers that are proving popular in varing degress. Online advertising is not s single entity. It is a many varied thing and will continue to grow as time goes on.
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